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  "path": "/business/how-marketing-accountability-evolves-across-departments/article",
  "publishedAt": "2026-05-26T23:07:48.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
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  "textContent": "Many companies bring in a fractional Chief Marketing Officer (CMO) during periods of transition, restructuring, or operational growth. In some cases, these executives are involved in evaluating existing marketing systems and helping organizations understand how marketing accountability functions across multiple departments.\n\nThe post How marketing accountability evolves across departments appeared first on Digital Journal.",
  "title": "How marketing accountability evolves across departments"
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