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  "path": "/business/the-new-playbook-for-beauty-brand-launches/article",
  "publishedAt": "2026-05-06T18:25:47.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
    "Business",
    "Beauty",
    "hide",
    "nonnews",
    "The new playbook for beauty brand launches",
    "Digital Journal"
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  "textContent": "A different approach has started to emerge. A new generation of beauty brands is putting the product first and building the business around it. One brand offering a useful window into this shift is GLOSSLAB, which relaunches as a global beauty and lifestyle company in spring 2026 under new ownership and a leadership team built specifically for the long view.\n\nThe post The new playbook for beauty brand launches appeared first on Digital Journal.",
  "title": "The new playbook for beauty brand launches"
}