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  "path": "/business/kewei-zhu-the-creative-systems-architect-behind-tiktok-shops-biggest-u-s-selling-moments/article",
  "publishedAt": "2026-04-21T18:48:58.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
    "Business",
    "Sales",
    "Social Media",
    "Kewei Zhu: The creative systems architect behind TikTok Shop’s biggest U.S. selling moments",
    "Digital Journal"
  ],
  "textContent": "When TikTok Shop's Black Friday and Cyber Monday campaign generated over $500 million in U.S. sales across a single four-day stretch in late 2025—nearly 50% more shoppers than the year before—it was, by any measure, one of the most successful live-commerce events in American retail history. Behind the creative infrastructure that powers moments like these is Kewei Zhu, a creative design lead who builds the scalable visual systems that hold together TikTok Shop's highest-stakes commercial events across the Americas ( US & LATAM).\n\nThe post Kewei Zhu: The creative systems architect behind TikTok Shop’s biggest U.S. selling moments appeared first on Digital Journal.",
  "title": "Kewei Zhu: The creative systems architect behind TikTok Shop’s biggest U.S. selling moments"
}