The hidden engine powering internet fandom

There is a secret machine propelling fandoms forward, a quiet but powerful system that now plays a role in deciding who gets famous: organized networks of fan pages. These are not the old-timey Angelfire fan sites of yesteryear or the occasional fan bloggers of the past. These new networks are professionally run, strategic operations designed to package and spread content about a specific person, artist, brand, or topic. They are one of the most effective yet least understood marketing tools of the new digital era. The post The hidden engine powering internet fandom appeared first on Digital Journal.