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  "path": "/business/branded-pop-up-events-take-center-stage-at-coachella/article",
  "publishedAt": "2026-04-19T02:57:32.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
    "Business",
    "Coachella",
    "Eeuu",
    "entretenimiento",
    "festivales",
    "Marketing",
    "Music",
    "Branded pop-up events take center stage at Coachella",
    "Digital Journal"
  ],
  "textContent": "With a multitude of promotional events almost as long and diverse as its artist lineup, Coachella, one of the biggest music festivals in the world, is now an amusement park for influencers and a gold mine for brands. The Coachella Valley Music and Arts Festival, or simply Coachella, has become the tone-setter for the US […]\n\nThe post Branded pop-up events take center stage at Coachella appeared first on Digital Journal.",
  "title": "Branded pop-up events take center stage at Coachella"
}