Carson Spitzke on moving to results based PR

The public relations industry has a trust problem that has nothing to do with media formats. Businesses have spent years paying monthly retainers to agencies that promise coverage, produce activity reports, and deliver little else. Agency Reporter's 2026 analysis of PR pricing trends found that clients increasingly feel they are paying for effort rather than outcomes, with the retainer model creating what the publication described as "quiet resentment on both sides." That frustration has pushed a growing number of founders and executives toward a simpler question: what does guaranteed actually mean? The post Carson Spitzke on moving to results based PR appeared first on Digital Journal.