{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreido6mmrs57ixy3anqnqj7vckydphjvzktdkwtlebfx7avzxqrj2be",
    "uri": "at://did:plc:s55wa6wermx4rvmgctxdghrl/app.bsky.feed.post/3mhgxejrnd4p2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreicenhujhjs45jtoypohxxsntuz2otyrwdqianfbet664kjk4kmn7a"
    },
    "mimeType": "image/png",
    "size": 973645
  },
  "path": "/business/the-hidden-cost-of-seeing-clearly-how-d2c-eyewear-is-reshaping-the-uks-optical-market/article",
  "publishedAt": "2026-03-19T20:13:37.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
    "Business",
    "eyewear",
    "glasses",
    "hide",
    "nonnews",
    "UK",
    "The hidden cost of seeing clearly: How D2C eyewear is reshaping the UK’s optical market",
    "Digital Journal"
  ],
  "textContent": "For most people in the UK, buying a new pair of prescription glasses follows a familiar pattern. You book an eye test, sit in a high street optician, browse a limited rack of frames, and leave having spent a significant sum. While basic frames at chains like Specsavers start from as little as £15, adding varifocal lenses, anti-reflective coatings, and other common upgrades can push the final cost to £300 or more, according to pricing published on major UK opticians’ websites. For households where multiple family members need corrective lenses, that cost compounds quickly.\n\nThe post The hidden cost of seeing clearly: How D2C eyewear is reshaping the UK’s optical market appeared first on Digital Journal.",
  "title": "The hidden cost of seeing clearly: How D2C eyewear is reshaping the UK’s optical market"
}