From “bikini body” to body autonomy: The evolution of shapewear
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March 13, 2026
That explains the comeback of “Shaping Essentials”, a popular term that reframes shapewear, shaping bras and daily shaping essentials as undergarments that complement everyday life and enhance the body without hiding, “fixing”, nor “correcting” it. Today, more brands are part of that narrative shift, reflecting a broader move toward a body-positive approach to apparel, rooted in self-love and the celebration of all shapes and sizes.
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