{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreihegigbab2cf32osedhxqxlkxurz5cyknxjucpqcau7ok336scdau",
    "uri": "at://did:plc:s55wa6wermx4rvmgctxdghrl/app.bsky.feed.post/3mgvdixp2axz2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiestlsxvx6nxnygrgdkm3cdi3iooezxleorp5wanyhbtqi6f5aiku"
    },
    "mimeType": "image/png",
    "size": 1271717
  },
  "path": "/business/why-music-and-gaming-are-becoming-the-most-powerful-platforms-for-modern-brand-sponsorship/article",
  "publishedAt": "2026-03-12T20:57:59.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
    "Business",
    "Brand sponsorship",
    "hide",
    "Marketing",
    "nonnews",
    "Why music and gaming are becoming the most powerful platforms for modern brand sponsorship",
    "Digital Journal"
  ],
  "textContent": "For more than 17 years, Ekaterina Myrcha has worked at the intersection of entertainment, marketing partnerships, and sponsorship strategy. Throughout her career across fintech, telecom, sports, and entertainment industries, she has watched how brands try to connect with audiences through culture.\n\nThe post Why music and gaming are becoming the most powerful platforms for modern brand sponsorship appeared first on Digital Journal.",
  "title": "Why music and gaming are becoming the most powerful platforms for modern brand sponsorship"
}