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  "path": "/business/propellerads-telegram-mini-apps-are-emerging-as-one-of-the-most-engaged-advertising-channels/article",
  "publishedAt": "2026-03-11T18:44:30.000Z",
  "site": "https://www.digitaljournal.com",
  "tags": [
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    "Advertising",
    "hide",
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    "nonnews",
    "PropellerAds: Telegram Mini Apps are emerging as one of the most engaged advertising channels",
    "Digital Journal"
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  "textContent": "PropellerAds’ latest annual report on Telegram Mini Apps depicts a market that has shifted from explosive growth to a more stable, utility‑driven stage. According to the report, Telegram’s global audience grew from 900 million to 1 billion monthly active users between March 2024 and March 2025, with around half of those users now interacting with Mini Apps embedded inside the messenger. The broader Telegram advertising market is estimated at approximately $10 billion, according to industry figures cited in the report. Mini App usage itself peaked at roughly 1.44 billion monthly active users in September 2024, then contracted and settled in the 150–190 million range by mid‑2025 as tap‑to‑earn and reward‑farming products lost momentum.​\n\nThe post PropellerAds: Telegram Mini Apps are emerging as one of the most engaged advertising channels appeared first on Digital Journal.",
  "title": "PropellerAds: Telegram Mini Apps are emerging as one of the most engaged advertising channels"
}