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  "path": "/news/metro-vancouver-spends-600k-reduce-waste-campaign",
  "publishedAt": "2026-05-17T15:00:44.000Z",
  "site": "https://vancouversun.com",
  "tags": [
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  "textContent": "Walking past a bus-stop billboard that asks how you reduce waste might not make you stop and think, but behavioural science experts say campaigns aimed at the elusive eco-conscious consumer can be successful over time. Read More",
  "title": "Metro Vancouver will spend $600,000 this year on campaigns to reduce waste. But do they work?",
  "updatedAt": "2026-05-16T15:53:09.000Z"
}