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  "path": "/articles/xbox-boss-says-a-mass-audience-cant-afford-thousands-of-dollars-to-spend-on-a-next-gen-console-so-microsoft-must-look-at-new-business-models",
  "publishedAt": "2026-06-10T10:37:15.000Z",
  "site": "https://www.ign.com",
  "textContent": "The spiralling cost of new and existing consoles will require \"radically different business models\" over the coming generation, Xbox boss Asha Sharma has said.",
  "title": "Xbox Boss Says a Mass Audience Can't Afford 'Thousands of Dollars' to Spend on a Next-Gen Console, So Microsoft Must 'Look at New Business Models'"
}