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  "path": "/articles/microsoft-gaming-chief-asha-sharma-killed-this-is-an-xbox-campaign-as-it-didnt-feel-like-xbox",
  "publishedAt": "2026-03-27T16:54:26.000Z",
  "site": "https://www.ign.com",
  "textContent": "Microsoft has confirmed that its new gaming boss Asha Sharma personally killed the company's controversial \"This is an Xbox\" marketing campaign — because, ironically, \"it didn't feel like Xbox.\"",
  "title": "Microsoft Gaming Chief Asha Sharma Killed 'This Is An Xbox' Campaign as It 'Didn't Feel Like Xbox'"
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