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  "description": "A structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is.",
  "path": "/advocacy-program-maturity-model-template-framework/",
  "publishedAt": "2026-02-18T11:01:05.000Z",
  "site": "https://www.customersuccesscollective.com",
  "tags": [
    "Advocacy program maturity modelAdvocacy program maturity model.pdf139 KBdownload-circle",
    "Advocacy program maturity modelAdvocacy program maturity model.docx1 MBdownload-circle",
    "Advocacy program maturity modelAdvocacy program maturity model Assess where your customer advocacy program stands today and prioritize the investments required to reach the next level. This maturity model helps customer marketing, CX, and support leaders objectively assess current capabilities, create a shared language with l…Google Docs",
    "Subscribe now"
  ],
  "textContent": "## What is an advocacy program maturity model?\n\nAn advocacy program maturity model is a structured assessment framework that helps you evaluate how developed and effective your customer advocacy program truly is.\n\nRather than relying on gut feel, this model enables customer marketing, CX, and support leaders to objectively assess current capabilities, create a shared language with leadership, and build a focused 12-month improvement plan\n\n## What’s inside the template?\n\nThe template includes:\n\n  * The advocacy maturity matrix\n  * Scorecard\n  * Scoring guidance\n  * 12-month planning prompts\n  * 30–60–90 day plan\n\n\n\n## How to use the template\n\n  1. **Assess each dimension honestly**\nFor every row, select the stage (1–4) that reflects your current operating reality.\n  2. **Calculate your total score**\nAdd your scores across all seven dimensions to determine your overall maturity level.\n  3. **Set a 12-month target**\nChoose realistic but ambitious improvements and document 2–3 concrete actions per dimension.\n  4. **Use the scoring guidance to prioritize**\nFocus first on foundational gaps if you’re ad-hoc or defined; shift to optimization and personalization if you’re managed or embedded.\n  5. **Translate into action**\nComplete the 30–60–90 day action plan to turn assessment into measurable progress.\n\n\n\nBy working through this model, you move from scattered advocacy requests to a structured, scalable, and measurable advocacy engine that drives real business impact.\n\n## Download your advocacy program maturity model\n\nAdvocacy program maturity modelAdvocacy program maturity model.pdf139 KBdownload-circle\n\nAdvocacy program maturity modelAdvocacy program maturity model.docx1 MBdownload-circle\n\nAdvocacy program maturity modelAdvocacy program maturity model Assess where your customer advocacy program stands today and prioritize the investments required to reach the next level. This maturity model helps customer marketing, CX, and support leaders objectively assess current capabilities, create a shared language with l…Google Docs\n\n### This post is for subscribers only\n\nBecome a member to get access to all content\n\nSubscribe now",
  "title": "Advocacy program maturity model",
  "updatedAt": "2026-02-18T11:01:05.000Z"
}