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  "path": "/articles/smith-douglas-homes-earnings-q1-2026/",
  "publishedAt": "2026-04-30T20:55:52.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Leadership",
    "The Builder's Daily",
    "Earnings",
    "homebuilder",
    "Homebuilders",
    "HWmember",
    "New Home Sales",
    "Residential Real Estate"
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  "textContent": "Smith Douglas posted 28% higher net new orders in Q1 2026, but gross margin fell to 19.6% as incentives hit 730 basis points.",
  "title": "Smith Douglas Homes prioritizes pace over price, plays the long game"
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