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  "path": "/articles/premarketing-listings-compass-zillow-exp/",
  "publishedAt": "2026-04-10T17:19:28.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "MLS/Associations",
    "Real Estate",
    "Technology",
    "Compass",
    "eXp Realty",
    "Homes.com",
    "HWmember",
    "Realtor.com",
    "Redfin",
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  "textContent": "Compass, Zillow, and eXp rolled out coming soon programs with different rules on exclusivity, MLS limits and lead routing.",
  "title": "When it comes to pre-marketing strategies, how are Compass, eXp and Zillow different?"
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