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  "path": "/articles/lower-movoto-advantage-launch-2/",
  "publishedAt": "2026-04-09T20:19:31.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Agent",
    "Real Estate",
    "Technology",
    "HWmember",
    "Lead Generation",
    "OJO Labs",
    "Real Estate Listings"
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  "textContent": "Lower describes Movoto Advantage as a limited-access, subscription-based program that connects high-performing real estate agents with motivated home buyers and sellers through real-time live transfers.",
  "title": "Lower’s John Berkowitz on building lead generation certainty with Movoto Advantage"
}