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  "path": "/articles/real-estate-agent-personas-scorecard/",
  "publishedAt": "2026-04-08T20:21:02.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Brokerage",
    "Real Estate",
    "HWmember",
    "Real Estate Agents",
    "Real Estate Recruiting"
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  "textContent": "Recruiting Insight debuts a guide with 11 agent personas and a 1–35 Ideal Agent Scorecard to improve recruiting and retention.",
  "title": "Recruiting Insight launches agent persona framework for brokerage hiring"
}