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  "path": "/articles/reverse-focus-acquires-apiro-marketing-expand-mortgage-services/",
  "publishedAt": "2026-04-06T17:26:25.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Reverse",
    "HECM",
    "HWmember",
    "Marketing",
    "Mergers and Acquisitions",
    "Reverse Focus",
    "Reverse Mortgage Daily",
    "Technology"
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  "textContent": "Reverse Focus will acquire Apiro Marketing, combining reverse mortgage software with marketing and content to target a wider audience.",
  "title": "Reverse Focus acquires Apiro Marketing to broaden mortgage services"
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