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  "path": "/articles/teach-to-sell-real-estate-trust/",
  "publishedAt": "2026-03-24T17:37:52.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Agent",
    "Contributors",
    "Opinion",
    "Real Estate",
    "Continuing Education",
    "HWmember",
    "Real Estate Marketing",
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  "textContent": "Reframe real estate sales around trust, education and client needs, not pressure tactics with service-led guidance.",
  "title": "The power of leading with influence in real estate sales"
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