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  "path": "/articles/mortgage-lead-ban-impact/",
  "publishedAt": "2026-02-13T20:32:44.000Z",
  "site": "https://www.housingwire.com",
  "tags": [
    "Legislation",
    "LendingLife",
    "Mortgage",
    "Origination",
    "Artificial Intelligence",
    "Consumer Protection",
    "Cotality",
    "credit report",
    "HWmember",
    "Lead Generation",
    "Regulatory Compliance"
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  "textContent": "A ban on abusive trigger leads that's set to take effect in early March is already driving up overall costs to acquire leads and putting pressure on mortgage originators’ business models.",
  "title": "Mortgage originators brace for rising costs as ban on abusive trigger leads nears"
}