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  "path": "/news/itv-show-ads-during-each-36828075",
  "publishedAt": "2026-03-06T22:59:58.000Z",
  "site": "https://www.dailystar.co.uk",
  "tags": [
    "News",
    "Bbc",
    "ITV",
    "Nfl",
    "World Cup",
    "England Football Team"
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  "textContent": "As we revealed three months ago matches at this summer’s tournament will have NFL-style quarters instead of halves - breaking with 155 years of football tradition",
  "title": "ITV to show ads during each half at World Cup thanks to US plans"
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