USAT to Distribute Digital Dollars to Thousands During St. Patrick’s Day Celebration in Times Square

This St. Patrick’s Day, USAT is putting digital currency directly into the pockets of thousands of New Yorkers. USAT, the digital dollar issued by Anchorage Digital Bank, is taking over Times Square as 2 million spectators flood the streets. The activation combines synchronized digital billboards with a street-level campaign designed to introduce digital dollar payments to a mainstream audience, coinciding with the New York City St. Patrick’s Day Parade. The campaign features coordinated imagery across Times Square’s digital screens, culminating in a synchronized share-of-voice takeover showing how digital dollars move between people in an instant. Brand ambassadors will distribute 25,000 promotional postcards, inviting passersby to scan a QR code to download the Rumble Wallet and claim $10 in USAT, free, right from their phone. The activation started from 10 AM ET and ended at 11:59 PM ET. The activation reflects a shift toward experiential campaigns that translate complex financial technology into tangible experiences. The mechanic is simple: Scan. Download. Receive. This same technology already moves money for more than 550 million people worldwide. Stablecoins are blockchain-based digital dollars designed to maintain a stable value while enabling instant, internet-native payments. They combine price stability with speed and programmability. “USAT builds on the principles that made USDT the most widely used stablecoin in the world,” said Paolo Ardoino, CEO of Tether. “Today, USDT is used by more than 550 million people globally, helping move digital dollars across the internet instantly and reliably. USAT brings those same foundations to a new audience, making it easier for people to experience how digital dollars can function in everyday life.” “Times Square on St. Patrick’s Day is one of the most electric environments in the world,” said Bo Hines, CEO of Tether USAT. “We are not just running ads, we are handing people the future of money and letting them use it on the spot. This activation invites people to experience the next generation of money right on their smartphones. By pairing digital billboards with a dynamic street activation, we are turning a complex technology into something people can see, experience, and use for themselves.” Digital dollars no longer require a tutorial, they require an opportunity. Large-scale activations bridge the gap between digital infrastructure and mainstream awareness – and USAT is making that bridge as short as a QR code scan. USAT is a digital dollar designed to maintain a 1:1 value with the U.S. dollar while enabling instant digital payments through blockchain networks. Send it, receive it, spend it – globally, in seconds. Moving money should feel as simple as sending a message. With USAT, it does.