{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreib2r32gwe5nvf6yah66b4mt5yytsghdrzkooraui5x2b7tbpzrlsy",
    "uri": "at://did:plc:qz6ohvpdsdvv5kniizyfz25y/app.bsky.feed.post/3mfdfbf35pvp2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreia6gge7lqw4higwdesrmc2dpoqcgwrj6oca4fkl7g5rtnv72ynofq"
    },
    "mimeType": "image/webp",
    "size": 167406
  },
  "path": "/article/4135328/sap-emarsys-is-dead-long-live-sap-engagement-cloud.html",
  "publishedAt": "2026-02-20T17:18:21.000Z",
  "site": "https://www.cio.com",
  "tags": [
    "Enterprise Applications, Marketing Software, SAP, Vendors and Providers",
    "Related:**[**More SAP news and analysis**",
    "bought Emarsys",
    "the company sold it in 2023",
    "SAP Emarsys is dead, long live SAP Engagement Cloud",
    "SAP tosses some Compatibility Pack users a (short) lifeline",
    "SAP touts Microsoft disaster recovery plan for Europe; Analysts doubt it will work",
    "SAP employees’ trust in leadership has diminished since the restructuring",
    "SAP to offer concessions to the EU over antitrust probe into ERP support practices",
    "Five takeaways from SAP TechEd Berlin",
    "SAP customers not sold on S/4HANA ROI"
  ],
  "textContent": "SAP has changed the name of its SAP Emarsys customer experience offering to SAP Engagement Cloud, signalling — at last — its commitment to integrating it into the core of its enterprise infrastructure.\n\nThe capabilities of SAP Emarsys will remain available as part of SAP Engagement Cloud, and SAP will add further enhancements. It’s also releasing an “enterprise edition” with more advanced administration and governance features.\n\n##### ** Related:**[**More SAP news and analysis****]**\n\nThe rebranding will help settle any queries about SAP’s strategy for customer engagement software: It bought Qualtrics in 2018 and then, a couple of years later, bought Emarsys even though both companies operated in a similar space.\n\nQualtrics never sat easily in the SAP portfolio and the company sold it in 2023. It’s taken until now for SAP to make up its mind about its “engagement” strategy and make Emarsys a full partner in the portfolio.\n\n“This approach helps organizations maintain consistency, compliance, and brand standards globally, which is increasingly important in an age of AI decision-making and automation, while also staying responsive to local needs,” said Joanna Milliken, Head of SAP Engagement Cloud, in a news release.\n\n#### More SAP news:\n\n\n  * SAP Emarsys is dead, long live SAP Engagement Cloud\n  * SAP tosses some Compatibility Pack users a (short) lifeline\n  * SAP touts Microsoft disaster recovery plan for Europe; Analysts doubt it will work\n  * SAP employees’ trust in leadership has diminished since the restructuring\n  * SAP to offer concessions to the EU over antitrust probe into ERP support practices\n  * Five takeaways from SAP TechEd Berlin\n\n\n\nSAP customers not sold on S/4HANA ROI",
  "title": "SAP Emarsys is dead, long live SAP Engagement Cloud"
}