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  "path": "/insights/technology/how-brands-can-connect-with-consumers-in-a-digital-fatigue-era/",
  "publishedAt": "2026-03-25T14:04:06.000Z",
  "site": "https://www.mintel.com",
  "tags": [
    "Technology",
    "Consumer Research",
    "Gen Z",
    "Health and Wellness",
    "Mental Health"
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  "textContent": "Consumers are increasingly feeling the strain of an always-on digital world. Constant notifications, algorithm-driven feeds and the pressure to stay connected across work, social and entertainment platforms have created a new challenge: digital fatigue. For brands, this shift represents both a risk and an opportunity. Consumers are not abandoning digital channels altogether; however, they are […]",
  "title": "How Brands Can Connect with Consumers in an Era of Digital Fatigue"
}