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  "path": "/briefings/sports/nike-and-adidas-are-taking-the-world-cup-to-the-street/",
  "publishedAt": "2026-06-26T16:35:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Nike and Adidas have been jostling for position with their World Cup activations for months now. This weekend, that battle will spill into the streets of New York City.",
  "title": "Nike and Adidas Are Taking the World Cup to the Street"
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