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  "path": "/briefings/technology/can-meta-sell-smart-glasses-without-ray-ban/",
  "publishedAt": "2026-06-23T13:02:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Generating demand for Meta’s new line of own-branded smart glasses may prove an uphill battle for the US tech giant. Plus, what social media bans mean for fashion and the generative search advertising boom.",
  "title": "Can Meta Sell Smart Glasses Without Ray-Ban?"
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