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  "path": "/articles/beauty/kids-bathtime-basics-rhode-ilia-mac-viva-glam/",
  "publishedAt": "2026-06-12T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Amid buzz about kids getting into skincare, fragrance and makeup, founders are betting on the basics catering to parents’ needs rather than their children’s TikTok-influenced wants.",
  "title": "The Kids’ Beauty Craze Hits Bathtime"
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