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  "path": "/briefings/sports/nikes-world-cup-takeover-is-off-to-a-hot-start/",
  "publishedAt": "2026-06-05T15:00:45.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Nike’s new World Cup ad brings a jolt of star power like LeBron James and Kim Kardashian to go along with the soccer royalty featured. But can it boost the brand’s standing in the sport?",
  "title": "Nike’s World Cup Takeover Is Off to a Hot Start"
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