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  "path": "/articles/beauty/beauty-nostalgia-urban-decay-my-chemical-romance-gash/",
  "publishedAt": "2026-06-05T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Urban Decay’s recent eyeshadow relaunch shows that a product revival can spur business momentum — the question is, how far?",
  "title": "For Beauty Brands, When Does Nostalgia Get Old?"
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