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  "path": "/articles/beauty/why-beauty-brands-cant-afford-to-ignore-tiktok-shop/",
  "publishedAt": "2026-06-04T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The platform is now a top e-tailer for cosmetics, skincare and hair care, and smart legacy and indie brands are increasingly being lured by its proposition.",
  "title": "Why Beauty Brands Can’t Afford to Ignore TikTok Shop"
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