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  "path": "/articles/beauty/beauty-brand-launches-tati-westbrook-olivia-jade-lipstick-lesbians/",
  "publishedAt": "2026-06-02T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Backlash to brand launches such as Leaked Labs, the beauty brand created by beauty influencers the Lipstick Lesbians, highlights the growing difficulty of turning a creator following into a brand community.",
  "title": "How Not to Launch a Brand"
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