{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifgimg7f4mb76yvomgjdqxutvcbvne5rnsi544m53gabv5h66d47a",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mn5zq7j5o5v2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreia7ra3jxsspt7wjcgwiglas4b44scgxmprnkiemsvt32qfei5tovm"
    },
    "mimeType": "image/jpeg",
    "size": 209005
  },
  "path": "/briefings/luxury/zegna-heads-to-la-as-luxury-seeks-out-growth/",
  "publishedAt": "2026-05-31T13:00:25.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Dior, Gucci, Vuitton, Zegna… The Italian menswear label will become the latest luxury player to stage a major runway show in the US on Friday, as it aims to extend its winning streak in the market, a relative bright spot amid a prolonged sector-wide slowdown. Plus, an update on Macy’s turnaround efforts and Zara’s momentum.",
  "title": "Zegna Heads to LA as Luxury Seeks Out Growth"
}