{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreibkvbzwgjhmhkjsunsjgnv5gvxuqtnbxrpzukblkh2ldtgwnj2vuy",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mn2cdey5lf72"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidx3wzrtsnf2xl7wrcmr5s5nde2ss75no5bmctmkcsnasoafqoq6u"
    },
    "mimeType": "image/jpeg",
    "size": 92686
  },
  "path": "/briefings/luxury/how-italian-fashion-startups-are-making-it-work/",
  "publishedAt": "2026-05-29T17:15:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Milan’s most promising upstarts are emphasising custom orders, embracing cross-cultural dialogue and adopting a high-tech angle on ‘Made in Italy.’ Plus, Lanvin’s new CEO, Gucci’s F1 deal and Ferrari’s EV launch debacle.",
  "title": "How Italian Fashion Startups Are Making It Work"
}