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  "path": "/news/marketing-pr/jisoo-blackpink-salomon/",
  "publishedAt": "2026-05-28T08:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Salomon’s newest brand ambassador arrives at a moment when its lifestyle-focused Sportstyle line is still a powerful growth engine for the Amer Sports-owned brand.",
  "title": "Exclusive: Salomon Names Jisoo Global Ambassador"
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