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  "path": "/articles/luxury/how-challenger-brands-are-seizing-the-jewellery-opportunity/",
  "publishedAt": "2026-05-27T04:31:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "As jewellery continues to outperform the wider luxury market, a wave of independent labels is muscling in on territory traditionally dominated by the biggest players, building brand authority through art fairs, flagship stores and high jewellery offerings.",
  "title": "How Challenger Brands Are Seizing the Jewellery Opportunity"
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