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  "path": "/articles/beauty/beauty-earnings-2026-elf-loreal/",
  "publishedAt": "2026-05-26T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Shoppers’ thirst for beauty is strong, as conglomerates’ recent earnings reports show. But the major players must find fresh ways to make their assortments stand out from the pack.",
  "title": "Only the Fastest Innovators Are Winning in Beauty"
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