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  "path": "/articles/retail/sheins-everlane-acquisition-explained/",
  "publishedAt": "2026-05-22T14:24:34.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "It’s official: the fallen direct-to-consumer darling known for ‘radical transparency’ is being bought by fast-fashion behemoth Shein. BoF dissects the deal and what it means for the millennial DTC playbook, sustainable fashion and more.",
  "title": "Shein’s Everlane Acquisition, Explained"
}