{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreiclvmxzuouygedtwmovfkxi5p2w4mlg54in3p7oq6pphwqyn7yf2a",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mmen2yj33e22"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreidxkpkyeonvu3xhcc4yizraxgoztx5fkoikukg3efwnlnh7wr76ja"
    },
    "mimeType": "image/jpeg",
    "size": 259634
  },
  "path": "/articles/technology/ai-mockups-design-fashion-brands/",
  "publishedAt": "2026-05-21T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "AI has made it easier than ever for creators to circulate their ideas of what a brand’s next release should look like. But while these mockups help build hype, they can leave shoppers confused and disappointed by the real thing.",
  "title": "AI Mockups of Fake Products Raise Real Questions for Brands"
}