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  "path": "/articles/luxury/swatch-audemars-piguet-collaboration-hype/",
  "publishedAt": "2026-05-19T04:30:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Robin Swithinbank assesses resale prices and brand risk after the Swiss watch group cancelled the launch of the Royal Pop pocket watch.",
  "title": "Did a Chaotic Drop Damage Swatch’s Audemars Piguet Collaboration?"
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