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  "path": "/articles/technology/why-pov-shopping-videos-are-a-risk-for-luxury/",
  "publishedAt": "2026-05-18T04:28:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Point-of-view videos secretly filmed inside luxury boutiques by content creators wearing smartglasses are going viral on TikTok and Instagram, creating reputational risk for luxury brands from Gucci to Patek Philippe.",
  "title": "Why ‘POV Shopping’ Videos Are a Risk for Luxury"
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