{
  "$type": "site.standard.document",
  "bskyPostRef": {
    "cid": "bafyreifrxnb6gzo2stl7gojc2zqhdcvap2l4r2ulhwz2mn5goqrvosqjmu",
    "uri": "at://did:plc:qx6osz4eyjjlnxy54n65xgxk/app.bsky.feed.post/3mm53nkpd2dk2"
  },
  "coverImage": {
    "$type": "blob",
    "ref": {
      "$link": "bafkreiaa6ojwbrpvagps4ondmhzzsknhzm3udx5hxndzhr562eq5pgc7wm"
    },
    "mimeType": "image/jpeg",
    "size": 122337
  },
  "path": "/articles/beauty/beauty-india-brands-how-to-launch/",
  "publishedAt": "2026-05-18T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Global brands are still flooding into India, hoping to secure a foothold as the country’s appetite for prestige beauty grows. But many premium players are leaving money on the table.",
  "title": "How to Win in India"
}