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  "path": "/news/luxury/ferragamo-names-yigit-turhan-chief-brand-officer/",
  "publishedAt": "2026-05-15T19:53:55.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The former Valentino CMO is set to take up the new role as Ferragamo pushes ahead with its turnaround efforts.",
  "title": "Ferragamo Names Yigit Turhan Chief Brand Officer"
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