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  "path": "/articles/luxury/luxury-brands-store-optimisation/",
  "publishedAt": "2026-05-13T04:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Labels from Dior to Gucci are rethinking their retail networks with a focus on fewer, higher-impact stores in ‘alpha’ cities as they seek better returns amid a prolonged industry downturn.",
  "title": "Fewer, Bigger, Better: How Luxury Brands Are Optimising Their Stores"
}