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  "path": "/news/sports/under-armour-sees-another-weak-year-as-north-america-struggles-shares-slump/",
  "publishedAt": "2026-05-12T20:26:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Founder Kevin Plank, ⁠who returned as CEO in 2024, outlined a plan that involved reducing ⁠about a fourth of the company's product lines and shifting to higher-priced items in sports categories.",
  "title": "Under Armour Sees Another Weak Year as North America Struggles, Shares Slump"
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