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  "path": "/briefings/luxury/gucci-dior-burberry-a-tale-of-three-turnarounds/",
  "publishedAt": "2026-05-10T13:00:24.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Cruise shows and earnings this week offer a read on how creative resets are translating — or not — into cultural and commercial traction.",
  "title": "Gucci, Dior, Burberry: A Tale of Three Turnarounds"
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