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  "path": "/articles/beauty/lip-category-oils-balms-gloss-laneige-mac-gisou/",
  "publishedAt": "2026-05-07T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The ‘skinification’ of lip products is still driving the category, but consumer fatigue and cannibalisation are beginning to threaten its continued growth.",
  "title": "Are We Anywhere Near Peak Lip Balm?"
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