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  "path": "/articles/beauty/mens-beauty-grooming-influencers/",
  "publishedAt": "2026-05-06T12:00:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "They’re more likely to be athletes, stylists or dermatologists than traditional content creators.",
  "title": "The Influencers That Make Men Shop for Beauty"
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