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  "path": "/articles/marketing-pr/everyone-wants-a-piece-of-the-devil-wears-prada-2/",
  "publishedAt": "2026-05-01T04:29:00.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "The rollout of the movie has been one big promotion party for the fashion industry — with participation from everyone from Walmart to Dior — showing fashion and Hollywood’s appetite for partnership is only growing.",
  "title": "Everyone Wants a Piece of ‘The Devil Wears Prada 2′"
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