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  "path": "/news/luxury/gen-z-cant-get-enough-of-teensy-grandma-watches/",
  "publishedAt": "2026-04-29T11:55:30.000Z",
  "site": "https://www.businessoffashion.com",
  "textContent": "Driven by the secondary market and a new generation of female collectors, heritage brands are pivoting to sub-34mm designs to capture a market that values personal style over traditional horological bulk.",
  "title": "Gen Z Can’t Get Enough of Teensy ‘Grandma Watches’"
}